Internal and External Drivers of Consumers’ Product Return Behaviors
Product return is a necessary part of the exchange process between companies and customers. It accounts for approximately 16% of total sales and a reduction in retailer / manufacturer profits by 3.8% on average. However, industry data also indicates that a significant portion of products are return...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
University of North Texas
2015
|
| Subjects: | |
| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc804862/ |