A Comparative Analysis of Digital and Paper Restaurant Menus Based on Customer Perception and Nutritional Labeling
The restaurant industry is a highly customer-driven field. Therefore, it is imperative that restaurateurs consider customer expectations with regard to restaurant menus. The purpose of this experimental study is to examine the effects of menu format (i.e., paper or digital) and amount of nutritional...
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| Format: | Others |
| Language: | English |
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University of North Texas
2016
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| Online Access: | https://digital.library.unt.edu/ark:/67531/metadc955051/ |