Consumer understanding and use of numeric information in product claims
xiii, 109 p. : ill. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. === Numeric information is often presented to consumers in order to communicate important and precise information that is not well communicated throug...
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| Language: | en_US |
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University of Oregon
2010
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| Online Access: | http://hdl.handle.net/1794/10588 |