Viral viewers: Examining the role of parasocial interaction on local TV news web site visitors' loyalty and commitment
xiv, 203 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. === The purpose of this research is to advance understanding of mediated relationships in the form of parasocial interaction (PSI) in local television news br...
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| Language: | en_US |
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University of Oregon
2011
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| Online Access: | http://hdl.handle.net/1794/11158 |