How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion

xii, 54 p. : ill. === Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative team - the team of creative, strat...

Full description

Bibliographic Details
Main Author: Stadler, Christopher J., 1972-
Language:en_US
Published: University of Oregon 2011
Subjects:
Online Access:http://hdl.handle.net/1794/11478