Visual rhetoric in advertising: How consumers cope with a pleasant experience
x, 161 p. : col. ill. === Rhetorical communication ("figures") in advertising are "artful deviations", analogous to bold or italicized text, which use style as their persuasive tool over message content. The present research built on theories of visual persuasion that conceive of...
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| Language: | en_US |
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University of Oregon
2011
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| Online Access: | http://hdl.handle.net/1794/11582 |