Using Social Media to Address Preventable Crises: Focus Groups with Moms

Using Social Media to Address Preventable Crises: Focus Groups with Moms

This study examines how an organization can use social media to solve preventable crises. Focus groups with a total of 14 moms are conducted to discuss a controversial Motrin babywearing advertisement and how Johnson & Johnson should have responded to the social media backlash. The results are e...

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Bibliographic Details
Main Author: Nakai, Maiko
Other Authors: Derville Gallicano, Tiffany
Language:en_US
Published: University of Oregon 2012
Subjects:
Advertising
Crisis communication
Mom
Organization
Public relations
Social media
Online Access:http://hdl.handle.net/1794/12527

Internet

http://hdl.handle.net/1794/12527

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