American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR
This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctio...
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| Language: | en_US |
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University of Oregon
2013
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| Online Access: | http://hdl.handle.net/1794/13299 |