American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR
This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctio...
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ndltd-uoregon.edu-oai-scholarsbank.uoregon.edu-1794-132992018-12-20T05:48:09Z American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR Alexander, Roman Hessler, Julie Donald Kendall George Cohen McDonald's PepsiCo Soviet Union USSR This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctioned American consumer product in the USSR. Eighteen years later, McDonald's would become the first American restaurant to open in the Soviet Union. Both companies became deeply involved in Cold War politics and diplomacy, with high-ranking officials from both sides taking part in the negotiations to bring these companies into the country. These two case studies shed light on a seldom-covered aspect of American-Soviet economic relations and cultural exchange. 2013-10-03T23:35:16Z 2013-10-03T23:35:16Z 2013-10-03 Electronic Thesis or Dissertation http://hdl.handle.net/1794/13299 en_US All Rights Reserved. University of Oregon |
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language |
en_US |
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Donald Kendall George Cohen McDonald's PepsiCo Soviet Union USSR |
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Donald Kendall George Cohen McDonald's PepsiCo Soviet Union USSR Alexander, Roman American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR |
description |
This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctioned American consumer product in the USSR. Eighteen years later, McDonald's would become the first American restaurant to open in the Soviet Union. Both companies became deeply involved in Cold War politics and diplomacy, with high-ranking officials from both sides taking part in the negotiations to bring these companies into the country. These two case studies shed light on a seldom-covered aspect of American-Soviet economic relations and cultural exchange. |
author2 |
Hessler, Julie |
author_facet |
Hessler, Julie Alexander, Roman |
author |
Alexander, Roman |
author_sort |
Alexander, Roman |
title |
American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR |
title_short |
American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR |
title_full |
American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR |
title_fullStr |
American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR |
title_full_unstemmed |
American Fast Food as Culture and Politics: The Introduction of Pepsi and McDonald's into the USSR |
title_sort |
american fast food as culture and politics: the introduction of pepsi and mcdonald's into the ussr |
publisher |
University of Oregon |
publishDate |
2013 |
url |
http://hdl.handle.net/1794/13299 |
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AT alexanderroman americanfastfoodascultureandpoliticstheintroductionofpepsiandmcdonaldsintotheussr |
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1718804175905619968 |