Exploring the Relevance of Relationship Management Theory to Investor Relations
This study examines the relevance of an established public relations theory, relationship management, to investor relations. Having emerged during the 1950s, investor relations is a relatively new field that integrates the disciplines of communication, marketing, finance, and securities laws complia...
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| Language: | en_US |
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University of Oregon
2014
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| Online Access: | http://hdl.handle.net/1794/17932 |