Your Friends Like Our Brand: Social Impact, Capital, and Connections in Social Media Advertising
Social media networks such as Facebook enable advertisers to embed social connection information within advertisements. The purpose of this study was to better understand how social cues in social media advertising contribute to consumers’ brand attitudes and purchase intentions. Two theoretical con...
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| Language: | en_US |
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University of Oregon
2018
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| Online Access: | http://hdl.handle.net/1794/23100 |