Football Crowd Behavioral Responses to a University Marching Band’s Musical Prompts
Decades of market research have investigated how music can influence consumer purchase, food consumption, and alcoholic drinking. Before market researchers declared music an influencer of atmospheric perception, sociologists discovered the sway of music on crowd collective action in sporting events...
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| Language: | en_US |
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University of Oregon
2018
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| Online Access: | http://hdl.handle.net/1794/23825 |