The Cult of Fashion Brands in China and the Application of Microblogging

In China, an increasing number of individuals and companies are adopting microblogging, a popular form of social media, in order to connect and interact with other people, and recent online events indicate the power of microblogging in Chinese society. Holding the belief that microblogging brings ou...

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Bibliographic Details
Main Author: Han, Lu
Other Authors: Ahmed, Rukhsana
Language:en
Published: Université d'Ottawa / University of Ottawa 2013
Subjects:
Online Access:http://hdl.handle.net/10393/26171
http://dx.doi.org/10.20381/ruor-3252