Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise
This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the CFL expansion franchise launching in 2014, was conducted. The purpose of the research was to unveil the practices that could lead to br...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2014
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| Online Access: | http://hdl.handle.net/10393/31689 http://dx.doi.org/10.20381/ruor-6624 |