Understanding Variability in Modern Cross-Border Shopping Occasions
Throughout history, consumers have crossed borders for various purposes. The emergence of e-commerce and digital technologies has made it easier than ever for people to shop online with merchants across the world. The purpose of this thesis is to demonstrate the variations of cross-border shopping m...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2014
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| Online Access: | http://hdl.handle.net/10393/31849 http://dx.doi.org/10.20381/ruor-6747 |