Consumer Loyalty in Fast-Food Restaurants in Saudi Arabia
This study assesses the loyalty behaviour of consumers in fast-food restaurants in Saudi Arabia by studying the antecedents and the consequences of loyalty behaviour. The sample consisted of 231 Saudis and non-Saudis living in Saudi Arabia. They were approached using the “snowball” technique. Partic...
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Language: | en |
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Université d'Ottawa / University of Ottawa
2015
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Online Access: | http://hdl.handle.net/10393/31899 http://dx.doi.org/10.20381/ruor-6784 |