Accounts of PR Practices and Challenges by Senior Managers: A Qualitative Exploratory Study
Small nonprofit organizations are faced with limited resources and budgets for setting and reaching their goals. Some are nevertheless able to mitigate these challenges and achieve success. This thesis examines how this can be done. Organizations with excellent public relations programs have been fo...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2015
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| Online Access: | http://hdl.handle.net/10393/32772 http://dx.doi.org/10.20381/ruor-4184 |