Value Relevance of the Voluntary Disclosure of Advertising Expenditure: A Study of Canadian Listed Companies
Advertising expenditure is one of the most important budget items supporting marketing activities for most companies, and may be treated as an intangible asset. Through the impact on demand and costs, advertising activities affect the firm’s pricing and output decisions as well as the firm’s market...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2015
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| Online Access: | http://hdl.handle.net/10393/33126 http://dx.doi.org/10.20381/ruor-4092 |