Evaluating Social Marketing Sponsorships: an analysis of Coca-Cola Canada and ParticipACTION
Numerous not-for-profit organizations are developing and implementing social marketing programs that aim to address important social issues. Sponsorship has become an important tool to obtain necessary funds to run these programs. However, in today’s competitive environment, organizations have to co...
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| Language: | en |
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Université d'Ottawa / University of Ottawa
2015
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| Online Access: | http://hdl.handle.net/10393/33466 http://dx.doi.org/10.20381/ruor-3968 |