Celebrating the True North: Canada Day as Part of a Political Master Brand
In Canada, the rise of political branding coincided with the adoption of the permanent campaign, creating an environment in which politicking is now normalized and politicization is expected. With Canada Day 2017 as a case study, this thesis adopts Marland’s Branding Lens Thesis (2016) as a conceptu...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
Université d'Ottawa / University of Ottawa
2019
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10393/39055 http://dx.doi.org/10.20381/ruor-23304 |