Users' Perception of Influencers Credibility on Instagram and Their Purchase Intention Regarding Product Recommendations by Influencers
Influencers on social media is a new phenomenon that has gained popularity in recent years. Despite the increasing popularity of influencer marketing on Instagram, research has been limited. The purpose of this thesis is to evaluate the credibility of Instagram influencers from the perspective of fo...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
Université d'Ottawa / University of Ottawa
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10393/40097 http://dx.doi.org/10.20381/ruor-24336 |