Enhancing the B2B Selling Process Through Social Media
This study provides insights into understanding social media utilization in the B2B selling process. More specifically, this research details how the different functional blocks of social media are leveraged to benefit the various stages of the selling process. This study adopts a multiple case stud...
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| Format: | Others |
| Language: | en |
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Université d'Ottawa / University of Ottawa
2020
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| Online Access: | http://hdl.handle.net/10393/40659 http://dx.doi.org/10.20381/ruor-24887 |