Методический подход к оценке эффективности маркетинговой деятельности на промышленном предприятии : магистерская диссертация

Marketing activities in a company ought to be controlled permanently. We may rate its efficiency by the analysis of the individual indexes or by the complex method. Thereby we have a problem of choosing the most effective marketing rating method, that allows us to rate the marketing quality in gener...

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Bibliographic Details
Main Authors: Смоголева, К. В., Smogoleva, K. V.
Other Authors: Аникина, Е. Л.
Format: Dissertation
Language:ru
Published: б. и. 2019
Subjects:
Online Access:http://hdl.handle.net/10995/71067