An intention-based service design discipline for the product-service architecture.
From the 1990\'s onwards, service science field has experienced a great growth, taking the Marketing academic field as the precursor, next gathering Management and also Engineering academic field. From business tool (i.e., e-commerce), new approaches in service delivery (e.g., IT-based self-ser...
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Format: | Others |
Language: | en |
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Biblioteca Digitais de Teses e Dissertações da USP
2016
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Online Access: | http://www.teses.usp.br/teses/disponiveis/3/3152/tde-16032017-105320/ |