“Turn Your Brand into a Destination”: City Branding, Naming Rights, and the Neoliberalization of Dubai, UAE
As cities continue to compete for regional and global primacy, governments around the world have drawn upon a series of entrepreneurial tactics to secure investment. Along with city branding initiatives aimed at producing positive images of the city, governments increasingly seek to generate revenue...
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| Language: | English en |
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2013
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| Online Access: | http://hdl.handle.net/1828/4864 |