Swaying the masses: The effect of argument strength and linguistic abstractness on attitudes
Two studies were conducted to investigate how the use of different types of language affects attitudes. Participants scrutinized arguments supporting a hypothetical toothpaste that differed in terms of argument strength (strong versus weak) and linguistic abstractness (abstract versus concrete) and...
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| Format: | Others |
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VCU Scholars Compass
2009
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| Online Access: | http://scholarscompass.vcu.edu/etd/1828 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=2827&context=etd |