Use and Perspectives of a Social Marketing Campaign to Improve Fruit and Vegetable Intake
The current study evaluated the development and acceptability of a social marketing campaign to improve emerging adults’ fruit and vegetable (FV) intake. A social marketing campaign was developed through focus groups with 24 college students. Materials were implemented in two dining locations at Vir...
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| Format: | Others |
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VCU Scholars Compass
2015
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| Online Access: | http://scholarscompass.vcu.edu/etd/3881 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=4914&context=etd |