The Cognitive Moral Reasoning of Salespeople

This study revealed whether training programs designed to improve the moral reasoning of business-to-business salespeople in large company settings have an effect. It also revealed whether there were differences in the moral reasoning of two categories of those salespeople: marketers of products (ta...

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Bibliographic Details
Main Author: Slough, Wayne Marshall
Format: Others
Published: VCU Scholars Compass 2008
Subjects:
Online Access:http://scholarscompass.vcu.edu/etd/3995
http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=5033&context=etd