Loyalty Program Effectiveness: An Examination of Mainstream and Niche Sport Fan-Team Relationships
The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty...
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| Format: | Others |
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VCU Scholars Compass
2018
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| Online Access: | https://scholarscompass.vcu.edu/etd/5322 https://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=6406&context=etd |