Perceptual Paradigms
The impulse to resolve and interpret messages drives creativity and understanding. As graphic designers, we may try to communicate familiar ideas in an unfamiliar way - unfamiliar, but unique, memorable, and engaging. By utilizing the theory and practice of psychology and the cognitive processes inv...
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VCU Scholars Compass
2006
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| Online Access: | http://scholarscompass.vcu.edu/etd_retro/119 http://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=1118&context=etd_retro |