Aligning Sales Promotion Strategies With Buying Attitudes in a Recession
Some managers lack an effective strategy for aligning sales promotion strategies with consumers' buying attitudes in a recession. The intent of this comparative design was to determine the most effective sales promotion strategy for sales improvement and business sustainability during a recessi...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2015
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/441 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=1440&context=dissertations |