Social Media Marketing Strategies to Engage Generation Y Consumers

Consumers of the Generation Y cohort, also referred to as Millennials, include approximately 75 million Americans who have significant purchasing power. These consumers access social media on a daily basis, but they often ignore advertisements that are targeted to them. Previous studies on social me...

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Bibliographic Details
Main Author: Tingley, Christopher
Format: Others
Language:en
Published: ScholarWorks 2015
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/1216
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2215&context=dissertations