Small Business Use of Internet Marketing: Findings from Case Studies
Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small bus...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
ScholarWorks
2015
|
| Subjects: | |
| Online Access: | https://scholarworks.waldenu.edu/dissertations/1340 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2339&context=dissertations |