Marketing Strategies for Profitability in Small Independent Restaurants
The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2015
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/1407 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2406&context=dissertations |