Managing Negative Comments Posted on Social Media
Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2015
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/1556 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=2555&context=dissertations |