How Social Media Affects the Annual Fund Revenues of Nonprofit Organizations

Social media's impact on nonprofit organizations' annual fund revenues has not been widely studied. The purpose of this case study was to examine how one organization used Facebook and Twitter to build and maintain relationships with its constituents and how those relationships affected an...

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Bibliographic Details
Main Author: Malcolm, Kelley Lynn
Format: Others
Language:en
Published: ScholarWorks 2016
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/2005
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=3108&context=dissertations