Sports Content Viewership Motivations Across Digital Devices
U.S. advertisers spent over $2 billion on sporting events in 2014 directing advertisements towards consumers through digital devices used such as televisions, computers, smartphones, and tablets. The purpose of this cross-sectional study was to identify motivation factors that predict the intention...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2016
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/2154 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=3257&context=dissertations |