Strategies for E-Commerce Platform Adoption in the Manufacturing Sector in Western India
While 95% of Indian SME leaders have not adopted an e-commerce platform, the few SME leaders having adopted such platforms reported 64% higher sales and 65% higher profits. The purpose of this multi-case study, guided by the diffusion of innovation (DOI) theory, was to explore the strategies that In...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2016
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/2618 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=3721&context=dissertations |