Marketing Strategies Used by Franchise Small Businesses to Retain Customers
Franchised small businesses will not survive their first 5 years if they cannot implement marketing strategies that appeal to their customers. The purpose of this multiple case study was to explore the marketing strategies that successful franchise small business leaders used to retain customers. Th...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2016
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/2783 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=3886&context=dissertations |