Social Media Strategies for Increasing Sales
Social media have transformed business commerce and consumer communication, yet organizational leaders lack clear strategies for using social media platforms to their advantage. The purpose of this qualitative multicase study was to explore social media marketing strategies for increasing sales. The...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2017
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/4282 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=5385&context=dissertations |