Strategies for Implementing Advertisements in the Green Industry
After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do n...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2017
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/4430 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=5533&context=dissertations |