Social Media Marketing Strategies in Nonprofit Professional Membership Organizations
The use of social media in nonprofit professional membership organizations affects how leaders communicate with members, consumers, the community, and other stakeholders. The purpose of this qualitative multiple case study was to explore the social media marketing strategies that leaders in nonprofi...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2017
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/4520 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=5624&context=dissertations |