Social Media Marketing Among Small Retail Clothing Businesses
Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/4769 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6048&context=dissertations |