Social Media Marketing Among Small Retail Clothing Businesses
Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to...
Main Author: | Abrons, Irene Michel |
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Format: | Others |
Language: | en |
Published: |
ScholarWorks
2018
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Subjects: | |
Online Access: | https://scholarworks.waldenu.edu/dissertations/4769 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6048&context=dissertations |
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