Small Business Restaurant Marketing Strategies for Sustainability
Approximately 52% of food and accommodation businesses survive 5 years or more. Small business restaurant owners face greater challenges in marketing and sustainability than larger and well-established chain restaurants. The purpose of this multiple case study was to explore the successful marketing...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/4921 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6200&context=dissertations |