Using Marketing Strategies to Advance Millennial Prospects at Credit Unions in Jamaica
Content of marketing strategies not only appeals to consumers based on their demographics and identity but consumers can also respond more positively to marketing strategies that target their purchasing behaviors. The purpose of this qualitative multiple case study was to explore how financial advis...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/5003 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6282&context=dissertations |