Using Marketing Strategies to Advance Millennial Prospects at Credit Unions in Jamaica

Content of marketing strategies not only appeals to consumers based on their demographics and identity but consumers can also respond more positively to marketing strategies that target their purchasing behaviors. The purpose of this qualitative multiple case study was to explore how financial advis...

Full description

Bibliographic Details
Main Author: Edwards, Minetta
Format: Others
Language:en
Published: ScholarWorks 2018
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/5003
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6282&context=dissertations