Using Marketing Strategies to Advance Millennial Prospects at Credit Unions in Jamaica
Content of marketing strategies not only appeals to consumers based on their demographics and identity but consumers can also respond more positively to marketing strategies that target their purchasing behaviors. The purpose of this qualitative multiple case study was to explore how financial advis...
Main Author: | Edwards, Minetta |
---|---|
Format: | Others |
Language: | en |
Published: |
ScholarWorks
2018
|
Subjects: | |
Online Access: | https://scholarworks.waldenu.edu/dissertations/5003 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6282&context=dissertations |
Similar Items
-
Mobile Advertisements:Millennials' Perspective
by: Greenstine, Andreea, et al.
Published: (2014) -
Social Media Marketing Strategies to Engage Generation Y Consumers
by: Tingley, Christopher
Published: (2015) -
Strategies for Implementing Advertisements in the Green Industry
by: Castle, Ashley Deal
Published: (2017) -
Cause-related Marketing : A qualitative study into Millennials’ perception
by: Beckmann, Malin, et al.
Published: (2015) -
How can universities use E-marketing to attract students?
by: Svensson, Dennis, et al.
Published: (2012)