Digital Fundraising Strategies for Nonprofit Marketing Leaders in International Markets
Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effective alternative. The purpose of this multiple case s...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | en |
| Published: |
ScholarWorks
2018
|
| Subjects: | |
| Online Access: | https://scholarworks.waldenu.edu/dissertations/5540 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6819&context=dissertations |