Marketing Strategies of U.S. Small Businesses Led by African Immigrants
Small businesses play a vital role in the U.S. economy and represent 99.7% of all U.S. businesses. Small business failure rate is 50% within the initial 5 years. Creating and executing a well-formulated marketing strategy is essential to business sustainability. Effective marketing strategy builds s...
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| Format: | Others |
| Language: | en |
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ScholarWorks
2018
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| Online Access: | https://scholarworks.waldenu.edu/dissertations/5581 https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=6860&context=dissertations |