Strategies for Building and Retaining a Productive Multilevel Marketing Downline

Most multilevel marketers lose money and quit within the first year of operations because of a lack of effective strategies for building and retaining a productive downline. The purpose of this multiple case study was to apply Cantillon's entrepreneurship theory to explore strategies used by 3...

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Bibliographic Details
Main Author: Williams, Ranelli
Format: Others
Language:en
Published: ScholarWorks 2018
Subjects:
Online Access:https://scholarworks.waldenu.edu/dissertations/5959
https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7238&context=dissertations